Author Archive

Feb 12

Eventful week. I don’t even have time to write a lit review. I’ll be putting that off until next week. Check out the exciting things that have been happening! Until next week! Shani A W5Happenings

Feb 11

Click on the link to see what I’ve been up to in E4E. This week: Promotional Plans, Feature vs Benefits, Elevator Speech, and Focus Groups/ Psychological Speedbumps E4EW3Recap

Feb 11

The above image are the results of my surveys this last week. I’ve launched two survey monkeys on FB and on the student webpage. I also administered a survey at the Downtown Olympia Farmer’s Market. Neither surveys got the feedback I wanted. The FB surveys were skewed towards the younger audience who are not my […]

Feb 06

So y’all know about ReferenceUSA? It’s a scary search platform which has statistics on everyone and everything…sort of. It’s on ReferenceUSA that I’m doing a lot of my competitor and consumer research. Very interesting stuff. Today I worked on my competitors. I wanted to know what other landscaping businesses work close by me and have […]

Feb 06

Hey y’all, Shani here. Today I started a survey for my edible landscaping business. I’m doing market research and want to test some market assumptions I have. The questions are geared mainly for those in the 98506 zip code, but I welcome lots of data. So far I have had 6 responders (@ 1645). I […]

Feb 05

W4UDLitReview (1)

Feb 05

Week 4 was a very scattered week for me. I’ve become accustomed to having my time at  home to read instructional books and dig deep with some upper division articles. I’ve done less of that this week as I was called from the house to go to class for a bi-weekly update, explore the Timberland […]

Feb 03

Hyperlink –> E4ESynopsisw2w4

Feb 02

I met with Rick Bernstien on Tuesday at a farm location on Biscay Rd. He put me on contact with the landowner Eric who runs Vets for Peace (VFP) from said location. VFP is a VA funded, granted funded organization. They proposed that I manage the five acre property as a small annual CSA and […]

Feb 02

Hey y’all. I promised to share the spreadsheet I made a few years ago. Well- here it is. It’s pretty basic, it looks more impressive than it is. Some, most of the information probably isn’t important, like the out of date seed prices. I made this spreadsheet for Dave’s SOS, it’s specifically geared to designing […]

Shani's Edible Landscaping, Soulful Soils