Click on the link to see what I’ve been up to in E4E. This week: Promotional Plans, Feature vs Benefits, Elevator Speech, and Focus Groups/ Psychological Speedbumps E4EW3Recap

The above image are the results of my surveys this last week. I’ve launched two survey monkeys on FB and on the student webpage. I also administered a survey at the Downtown Olympia Farmer’s Market. Neither surveys got the feedback I wanted. The FB surveys were skewed towards the younger audience who are not my […]

So y’all know about ReferenceUSA? It’s a scary search platform which has statistics on everyone and everything…sort of. It’s on ReferenceUSA that I’m doing a lot of my competitor and consumer research. Very interesting stuff. Today I worked on my competitors. I wanted to know what other landscaping businesses work close by me and have […]

Hey y’all, Shani here. Today I started a survey for my edible landscaping business. I’m doing market research and want to test some market assumptions I have. The questions are geared mainly for those in the 98506 zip code, but I welcome lots of data. So far I have had 6 responders (@ 1645). I […]

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Applicant Name: Stephanie (Shani) Abromowitz Application Questionnaire: Tuition for the Business Planning Program is $2,650. How much scholarship support are you requesting/How much are you able to pay yourself? (Participants must pay at least $350 of the total $2,650.)   I am requesting a full scholarship. That is to say, I have very little additional […]

Homework Summary                                                                        Shani Abromowitz Enterprise for Equity rbaash@gmail.com   What, exactly, are you selling?   In my Edible Landscaping Service […]

  Start Up Costs Price Amount Costs   Merchandise –     $0.00   Delivery/Travel To People’s Homes $100.00 1 $100.00   Insurance Business Ins     $0.00     Professional Ins?         Marketing Efforts Business Cards $20.00 1 $20.00     Flyers $20.00 1 $20.00   Payroll Myself @$20/h     […]

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