The benefits of having a website through Squarespace are that you can build a website, have an online portfolio, sell products, without needing to know programming. It’s good for craft makers, artists, and small business owners and only takes 1-20 hours to set up (depending on the complexity). A good page is one that has a strong sense of brand, content thats updated often, and a nice design. Having a website in general is a great way to present yourself/your brand as it adds professionalism, helps keep customers up to date, and is something you can show to people on your phone when networking in person (especially if it is mobile friendly). You can make it a simple one page digital business card or complex. You want to have high quality photos and even behind-the-scenes videos. You can choose a theme that focuses on images, text, commerce, or a single page. Generally you have a few pages that you should have on your website. These are
About Me Page, where you have a summary of you/your company, important facts, imagery that gives a strong sense of you, your products, your space, a personal touch, kept simple!
Home Page: This is the first impression, where you have the best content because its imporant to draw people in on their first visit. You have a headline and description of what your website is representing. It’s clean, easy to navigate, has a logo.
Product Page: Show what you are offering through a gallery of high resolution phototographs with strong lighting, from various views and angles (multiple photos for each product!) Have your custom options and pricing clear.
Contact Page: Hours, map, email, phone number, address, all that someone would need to find you.
Latest Updates Page: Where you would have a blog, updates, stories, a calendar, events, your instagram or facebook feed, etc.
And finally you go through the site and make sure it is usable, easy to figure out, links work, and the menus arent confusing or overcrowded.
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