WordPress Academy:
This class was very in-depth, I’d say the first few hours were relevant for my purposes but the later half was fairly advanced. It went over setup, dashboard, main menu, media library, templates and themes, setting up layout, submenus, text and dashboard options for posts, roles and capabilities, customizing profile options, adding videos and audio, controlling comments, adding users, adding pages, adding menus, using a logo, setting headers, using widgets and plugins, and then a lot of aspects using eCommerce, PHP and theme development, as well as using MAMP and other photo and theme websites for your wordpress.
Business Planning for Creatives: Write Your Business Plan
A business plan helps you define your business as well as your own goals, as well as secure a loan from a bank or investors. To make one, you start with answering some questions, like why does your business exist, what makes you different, whats your motivation/inspiration? Then, what your selling, figure out what your popular products or services are, what are the key things you will offer. You’ll need to figure out who your target market is (who are you trying to sell to in terms of age/budget/location/interests), how you will market on social media, through advertisements in magazines or online, promotional marketing? And what tags will you use on social media, when do you want to post and what kind of content? You’ll need to wrap up your business plan layout with some research and numbers – competitor research (how do you stand out, techniques similar companies use and what you can learn from that) and finances (initial costs of starting including materials and time, then ideal projections of your earnings in the short and long term).
Citation:
Brown, Faye. “Business Planning for Creatives: Write Your Business Plan and Elevator Pitch.” Skillshare. Skillshare, n.d. Web. 23 Apr. 2017. <https://www.skillshare.com/classes/Business-Planning-for-Creatives-Write-Your-Business-Plan-and-Elevator-Pitch/1141868303>.
“WordPress Academy: Master WordPress Step by Step.” Skillshare. Skillshare, n.d. Web. 15 Apr. 2017. <https://www.skillshare.com/classes/WordPress-Academy-Master-WordPress-step-by-step/175609084>.