What is an “Infographic”?

By definition from Google: Infographic is a visual representation of information or data, e.g. as a chart or diagram.

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Note: Any questions or you need some help with an infographic let me know

Why Create Infographics?

Present complex information clearly.

Why Infographics work

Take a look at this. Web page infographic about infographics. Really well-done.


Good Examples of Infographics

Creating Infographics


  1. Gather data
  2. Find the narrative
    Wireframe on paper. Never too early to start sketching out what you are thinking.
  3. Create a hierarchy / Sections
    Find how the data can be chunked.
  4. Choose an information format
    There are endless ways to represent information. The best approach might be with traditional charts and graphs (bar, line, pie charts). It might require a diagram or flowchart to explain a process. A map might be the best way to tell the story. Or perhaps simply showcasing the numbers is best. Whatever the case, this decision is guided by the data, which will lend itself to one or a combination of these formats.
  5. Determine a visual approach
    There are two overarching visual approaches to determining the look and feel of an infographic. In one camp, there are those who prefer to make the raw data beautiful. These often take the form of charts and graphs, made visually exciting by their execution. The use of color, typography, and structure make the piece engaging.
    Those in the second camp prefer to use illustration or metaphor. Here, the data is disguised, delivered to its audience in a visual narrative often bearing little resemblance to a chart or graph.

Creating a story from your data

Keep in Mind

  • Show don’t tell
  • Focus on the narrative
  • Clean, simple

Few Links


Tools to make Infographics

One or the other of the first two below should work. Intuitive, simple, templates to work off of. Free, or for more options, pretty reasonable.

  • Piktochart
    Probably best.
    Very good. Pretty easy to use. Free limited use. $39/yr with educational pricing.
    How to create an infographic in 5 minutes with Piktochart 
  • Knoema
    Really good. Turn existing sets of big data into engaging infographics with this online app. Good for charts, data you might want to use on your papers.
    Free to use (free version and free for students) public and open data platform for users that includes many many existing data sets to create data visualizations that you can export as an image or as embeddable live data for a website. Lots of data sets of all sorts including environmental issues.
    Very good. Pretty easy to use. Free limited use. $24/yr for full.
    Charts, live data. More with websites. Free limited use. $18/mo for semi-full.

Types of infographics



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