I’m adding a tracking code from my own account to this blog, to be able to share that info with other blog users. (Got a request to get reports. Seems like ppl being able to look at their own reports would be more sustainable, possibly more useful.)

At the same time, I’m working on analytics things for the main site. I really want to get automated event tracking working; it’s funny, I’d gotten used to that being part of a module in Drupal. I found a decent-looking bit of JS, but it works with the newer asynchronous setup, which means changing the template, configuration sets, etc., etc. 🙁 Need to figure out the best (least cumbersome + not breaking stuff) way to switch over.

I’ve also got a huge year-over-year report that I’ve built by hand…which was useful, but holy cow labor-intensive. Took me most of July to figure it out with June’s data. That’s not sustainable. The best idea that I have so far is do something like that once a quarter, and then spend the rest of the quarter exploring what comes out of it; either researching why something might have changed or changing content to improve a stat. Or both, I guess. It really is all about turning numbers into action.

That and I also need to get better funnels set up.

Sigh.

Had to remind myself yesterday, when I was in a bit of funk, that it’s a marathon, not a sprint. I’m planning on being here for a while, certainly, and sometimes it’s better to take my time and really figure something out. Certainly better than freaking out.