Beau Cardall and Alex Olson-Bick
10/22/12
S&J Collaborative Artists’ Statement
Live LIVE
For our S&J Collaborations Project, we chose to focus on building/strengthening ourselves and our community through public media. Instead of being silent while governments and corporations create our reality through mass advertising and media manipulation, we aim to change social norms towards more sustainable thinking and disintegrate fearful ideologies, thus creating a new , community reality.
The two of us shared an interest in media manipulation and how we fall victims to their advertising. The most challenging aspect of this production has been learning how to mix abstractions with narrative. One way we’ve achieved this is by overcoming fears of filming the public by being comfortable with our artistic endeavors.
Our mode of filming is highly inspired by an observational mode mixed with reflexive moments. It was difficult to be completely cinema verite, but we got around this. Instead of using actors and scripts, we included our own participation and exploration of poetic expression.