I do believe that terroir has a large effect on coffee’s flavor, we have tasted different coffees from different regions around the world and also from different roasting companies and they all have very distinct flavor profiles. It’s amazing how many different flavors, ranging from raspberries to black tea, can be expressed in coffee. These flavors come out using different combinations of variations in the roasting, processing, and growing methods, which I all consider to be part of the terroir.