Coffee Case Study Group 2

Natural History
In Marcy Norton’s piece entitled “Tasting Empire: Chocolate and the European Internalization of Mesoamerican Aesthetics,” Norton posits that contrary to scholarly opinion, chocolate and coffee’s emergence as a popular commodity came not from the thought that they could “insert it into existing flavor complexes and discursive categories” (Norton 660), which consequentially would have masked any “indigenous” flavors attributed to Mesoamerican terroir, but that the flavor complexes were unwittingly accepted by the Europeans’ palettes. The mechanism created to support Norton’s rebuttal of the popular belief is that in turn, and as a result of the somaticization of cacao and coffee, the commodity’s migratory power led to the “cross-cultural transmissions of taste” that transcended themselves into helping strengthen the global spice market. Norton doesn’t forget to mention that they did, however, develop in composition and style, but due to what’s referred to as the “technological and economic challenges posed by long-distance tradeContinue Reading

Best Taste I’ve Had
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Business of Coffee in Olympia
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Education, Outreach, and Commerce
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Favorite Coffee
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Field Study
22 Sep 2015

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Example: Terroir +
22 Sep 2015

Terroir +______ Components The terroir of Coffee can be considered as the equilibrium between soil management, climate, ethical values, and the relationship encountered betweenContinue Reading

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