Coffee is a large cultural commodity which matters to a large majority of Americans who share a personal relationship with Coffee. However, the dynamics and discourses of Coffee production is largely invisible to the people who consume it on a regular basis. Olympia, and the Puget Sound region in particular has helped create a space that keeps true to local culture surrounding the consumption of coffee whilst promoting through positive marketing techniques awareness of the moral responsibilities of coffee houses in non producing countries. Places such as Caffe Vita, or Olympia Coffee Roasters have visually lead this mentality through product and access to knowledge for consumers. The experimental endeavors such as meticulous water filtration or various extraction methods have altered and formed new modes of appreciating coffee flavor, and the levels of effects it brings.