From big coffee corporations to small time local favorite coffee shops, the way that each business keeps their doors open is because of how well they do at marketing to consumers and making them believe they have the greatest product that money can buy. A traditional way that companies spread their product is by word-of-mouth from dedicated patrons, because who can people trust more then someone they personally know and not feel as though they are being bamboozled. A way many companies market their coffee is through television, newspaper, and web advertisement like Folgers famous trademark slogan “The best part of waking up, is Folgers in your cup” where it shows people getting ready for their day and enjoying a cup of coffee before it all starts. A companies design for a package such as Starbucks recognizable logo. The quality of the product, what origin is it, or what it comes down to a great deal of the time for the consumer: how much am I going to have to pay and is it worth it; meaning does a customer want to pay a cheap price and get okay coffee in bulk or spend extra on a small bag but get amazing coffee.
picture image: http://www.faithfoodhealth.com/2014/12/present-christmas/