Project Update Week 5

Culture differences in Baseball between Japan and America

1. Look at the differences in Culture between Japanese and American baseball fans and what Ichiro had to adjust to.

2. Look at the different rules between Japanese and American baseball

3. Look at how the culture of Japan and America is different in terms of baseball

What makes an Athlete Marketable?

1. Talk about the traits an athlete must have in order to be marketable.

https://marketingf1.wordpress.com/2014/06/01/athlete-marketability/

2. Look at which sports produce the athletes who get the most marketing opportunities.

http://www.sportspromedia.com/from-the-magazine/most-marketable-2018-hookit-marketability-score-explained

3. Look at the factors which could potentially limit an athlete from being marketable.

http://www.sportspromedia.com/opinion/the-perfect-brand-advocate-what-makes-a-marketable-athlete

Why is Ichiro so Marketable?

1. Look at how big Ichiro is to the culture of Japan.

https://www.washingtonpost.com/sports/2019/03/21/japan-baseball-is-king-retiring-ichiro-suzuki-is-like-madonna-michael-jackson/?noredirect=on&utm_term=.52091edaa402

2. Analyze the different ways someone can be marketed and apply these to Ichiro

https://books.google.com/books?id=036HCgAAQBAJ&pg=PA67&dq=athlete+marketability&hl=en&sa=X&ved=2ahUKEwi-0N612uzhAhV1NX0KHUMgCq4Q6AEwAHoECAAQAg#v=onepage&q&f=false

3. Look at how much money he made from endorsements for himself and his team.

https://www.bizjournals.com/seattle/stories/2005/02/28/story1.html

Examples of the way Ichiro was marketed

1. Look at some commercials of Ichiro and see what was being marketed using his image.

https://www.youtube.com/results?search_query=ichiro+suzuki+commercial

2. Look at the various memorabilia and licensing that Ichiro is a part of

https://superichirocrazy.wordpress.com/2011/06/28/ichiro-in-video-games/

How Asian American athletes are perceived and what they have had to overcome.

1. Talk about how Asian American athletes are viewed

https://www.seattleglobalist.com/2019/03/20/how-will-we-talk-about-asian-american-athletes/81874

2. Look at how Ichiro was the first Asian American non-pitching baseball player and how there are now many more players who came after him.

https://www.theguardian.com/sport/2018/oct/09/slurs-and-stereotypes-why-us-pro-sports-leagues-lack-asian-american-stars

Ichiro’s overall success and impact on baseball

1. Look at Ichiro’s early success and why he was so important to Baseball.

https://www.nytimes.com/2001/07/09/opinion/the-ichiro-effect.html

2. A retrospective on his career and how he impacted the game https://bleacherreport.com/articles/2825888-how-45-year-old-ichiro-suzukis-star-power-changed-mlb-forever
3. Look at how he impacted and inspired people

http://grantland.com/features/importance-ichiro/