MVSW Winter Quarter Name: _______________________
FINAL EXAM
Wednesday March 10. 9-11am.
LIB 3301
1. What’s being sold in these ads? How does the ads brand their products? How do they brand their consumers?
http://superbowlads.fanhouse.com/2010/coke-simpsons-moving/
http://superbowlads.fanhouse.com/2010/vw-punching-game
2. Assess the intended messages and potential impacts of these two “ads” with respect to money’s value and soul’s worth.
http://www.anusara.com/
http://www.huffingtonpost.com/arianna-huffington/move-your-money-a-new-yea_b_406022.html
3. nature:culture::body:mind::woman:man::irrational:rational::home:office ::mac:pc
Conventional thinking would associate our program themes of economics and marketing with rational aspects of money’s value. It would characterize our yoga nidra practice and experiential exploration of branded meanings as an irrational or emotional exploration of soul’s worth.
Discuss this statement, and include a gendered analysis in your response.
4. Exchange you written responses to this exam with a colleague. Answer: What lessons about soulful worth and monetary value do you see in your colleague’s exam responses?