“Reinventing Fire” is an ambitious project of the Rocky Mountain Institute, aiming to create a clear, practical vision of a fossil-fuel-free future for the United States, and to map a pathway to it, led largely by business. RMI co-founder, chairman, and chief scientist Amory Lovins, author of Reinventing Fire, demonstrates how the project can change minds and clarify choices by showing what exists, what works, what makes sense and makes money, and what can change the world. Presented as part of Seattle Science Lectures, with Pacific Science Center and University Book Store. Series sponsored by Microsoft. Series media sponsorship provided by KPLU.