For over two decades Dr. McKenzie-Mohr, an environmental psychologist, has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable behavior. He has delivered workshops internationally for over 60,000 program managers. In addition, he has served as an advisor on a broad array of environmental programs, including water and energy efficiency efforts, sustainable transportation initiatives, marine and terrestrial conservation, healthy lifestyles, and waste reduction, among others. Dr. Wesley Schultz, an international expert in environmental psychology has said the following about these workshops, “Doug’s Fostering Sustainable Behavior workshops should be required training for anyone who develops or manages an environmental program.”

This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behavior. This workshop, or another introductory workshop delivered by Dr. McKenzie-Mohr, is a mandatory prerequisite for attending the advanced community-based social marketing workshop that directly follows this workshop.

This two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behavior. The session will introduce leading-edge material on selecting behaviors, identifying barriers and benefits to selected behaviors (including topics such as market segmentation, selecting random samples, and survey construction), utilizing behavior change tools (some exciting new developments regarding the use of commitments, norms, communication, social diffusion, and goal setting in increasing the adoption of sustainable behaviors will be covered). In addition, the workshop will address the effective use of social media, smart phone apps and websites in the promotion of behavioral changes (in particular, we will explore why the use of social media and websites often fail to produce changes in behavior and how you can use these resources more effectively). The session will also address advanced topics regarding the design and evaluation of programs as well as the calculation of return-on-investment for programs. Further, participants will be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Having attended an introductory community-based social marketing workshop with Dr. McKenzie-Mohr is a mandatory prerequisite for this workshop. If you have not previously attended an introductory workshop, you can register for both the introductory and advanced workshops at a reduced cost.

Please note that the advanced workshop is not likely to be held again in Seattle for several years. If you would like to obtain advanced training in community-based social marketing in Seattle we encourage you to register early as space is limited and the workshop is expected to fill quickly.

If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: the first is for groups of 4 to 9, and the second is for groups of 10 or larger.

The workshops are being held in Room 1E-108 at the Bellevue City Hall (450 110th Avenue NE, Bellevue, Washington). The first day of both the introductory and advanced workshops begins at 9:00 am and ends at 4:00 pm (registration begins at 8:30 am). Day two for both workshops begins at 9:00 am and finishes at 4:00 pm. Finally, workshop attendees receive a copy of the third edition of Dr. McKenzie-Mohr’s book, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing” at the event. Lunch is included in the workshop registration fee.

https://register.cbsm.com/workshops/seattle-washington-2014