Social Engagement Coordinator
Washington DC
Food & Water Watch is a leading national advocacy organization that runs dynamic, cutting edge campaigns challenging the corporate control and abuse of our food and water resources. We work on a wide range of issues impacting our food, water, and common resources. Our top organizing priorities are our campaigns to ban fracking, stop the misuse of antibiotics on factory farms, label genetically engineered foods, and prevent water privatization.
We are currently seeking a digital communicator to make our social media a powerful channel for supporting our campaigns and other work. The Social Engagement Specialist will help Food & Water Watch take full advantage of the opportunities offered by online channels, particularly social media, to reach new audiences and cultivate stronger relationships with our supporters, activists, and donors. They will monitor and contribute to the conversation around our issues and organization, engage in one-on-one conversations with supporters, respond rapidly to breaking news, and create engaging, goal-oriented digital content that is optimized for social media. Above all, they will help mobilize our base on digital channels to take action, donate, and ultimately help win campaigns. This position reports to the Digital Program Director and will be based in Washington, DC.
Responsibilities:
Plan and implement social media strategies to grow our supporter base, mobilize our current supporters, and influence key audiences to win our campaigns for clean water and safe food.
Work with teams throughout the organization to understand programmatic needs, and create and post creative, engaging, goal-oriented content to our organizational social media accounts—including shareable images, blogs, videos, podcasts and other digital media.
Work with the Digital Program Director in developing Food & Water Watch’s social media strategy and ensure that we are using social media strategically to achieve our goals.
Represent Food & Water Watch on social media by monitoring and responding to comments and questions from supporters, press, and other individuals or organizations talking about us and/or our issues.
Build relationships with online influencers with the goal of expanding Food & Water Watch’s reach.
Track and analyze the performance of our content to identify trends, opportunities, and lessons learned. Run A/B tests to optimize our content and refine our understanding of what works.
Plan, test and implement supporter engagement strategies on additional social networks like Pinterest, Instagram and others.
Develop systems to segment, target, and communicate with our supporters in an integrated way across all communications channels, including managing online advertising campaigns.
Identify relevant, engaging content from other sources to share on our networks.
Stay informed about new developments and emerging best practices in social media, and experiment strategically with new features and tools. Share best practices internally on how to use social channels for our work.
Support other communications team activities, such as writing for our blog, taking photos at events, helping with rapid response for local and national campaigns, and other responsibilities as needed.
Requirements
At least 1-2 years of experience in social media or other digital organizing, especially managing an organizational presence online. Experience with social media for a non-profit advocacy organization is preferred.
Expertise in managing Facebook and Twitter is essential; experience with Pinterest, Instagram, Google+, and other social networks is preferred.
Commitment to Food & Water Watch’s mission of safe food and clean water for all.
Experience in reporting and data analysis. Excel expertise or familiarity with social analysis tools is a plus.
Exceptional writing skills and experience writing within an organizational style guide.
Strong customer service-oriented communications skills and ability to converse and build relationships with supporters while remaining professional and on-message.
Experience responding to critical posts on behalf of an organization, in coordination with other relevant staff.
Comfort working both independently and in a team; this position requires a proactive self-starter who can also work effectively with colleagues throughout the organization.
Passion for using new digital tools and tactics to create social change, and interest in sharing that passion with teammates.
Experience creating shareable images for social media, including using graphic design software (Photoshop) is strongly preferred.
Experience with photography, creating or editing videos and creating podcasts is a plus.
Ability to take creative direction, juggle multiple simultaneous projects and manage competing priorities, including responding quickly to breaking news.
Creative mindset and a willingness to think outside the box. In particular, a desire to try new things, take strategic risks, and “fail fast”.
Sense of humor and ability to work effectively under pressure.
Compensation
Competitive salary, depending upon experience. We offer an excellent benefits package that includes 100% employer paid medical/dental/long-term disability, 403(b) retirement plan, and generous paid leave.
How to Apply
Please send a resume, cover letter, writing sample and three references toresumes@fwwatch.org noting “Social Engagement Coordinator” in the subject line. Position open until filled. Please mention how you learned of this opening. Incomplete applications will not be considered. Food & Water Watch strives for a diverse work environment and encourages women, people of color, LGBTQ individuals, and differently-abled people to apply.