Another Source’s client, Seattle Aquarium, is recruiting a digital marketing manager to join their marketing team.

Here’s a little about Seattle Aquarium and the position they are seeking to fill:

We’re noted for our collaborative, communicative and team-oriented working environment. Our values, developed in conjunction with our staff, include commitments to adopting and promoting sustainable practices, creating awe-inspiring experiences, constantly learning and improving, fostering an inclusive community, maintaining scientific credibility through evidence-based practices and honoring our unique place by using our location and history as a lens for larger understanding.

Proudly accredited by the Association of Zoos and Aquariums, we’re the eighth-largest aquarium in the U.S. by attendance and we welcome over 850,000 people through our front doors each year. Guided by our mission of Inspiring Conservation of Our Marine Environment, we’ve developed a master plan to substantially increase in size and impact by opening a new exhibit building, the Ocean Pavilion. Our current annual budget is $21 million.

Even though the Aquarium is temporarily closed to the public, we’re working hard to deliver on our mission and support the community by providing online educational content and digital experiences for families.

We’re doing everything we can to be reopened as soon as possible and, as an organization that embraces science, we will only reopen when city, county and state officials deem it safe for our staff and visitors.

This role will work remotely for the foreseeable future. Candidates must be able and have the ability to work from home, including having a reliable internet connection and suitable workspace.

Reporting directly to the senior marketing manager, the digital marketing manager creates and executes digital marketing campaigns, focused on social media and email marketing, to drive revenue and engagement. The role also conceptualizes, plans and executes innovative social media strategies and tactics targeted at engaging new and existing customers.

• Content calendar management: create calendar that includes all messages, audiences, objectives and channels. Identify opportunities and strategies to repurpose content effectively from other channels.

• Social media marketing: responsible for the day-to-day content of the Seattle Aquarium’s social media channels, including recording and editing photo and video content.

• Online community management: act as a front-line brand ambassador by interacting with customers and fans in real time on various social media channels.

• Email marketing management: manage and build email campaigns, including subject lines and calls-to-action. Understand the right types of content to send to the right people at the right time to drive results.

• Email marketing maintenance: work to minimize list decay and unsubscribes while increasing productivity of email sends. Develop documentation and road maps for processes, A/B tests and promotions that succeed through email.

• Marketing campaign execution: work across the organization to establish processes and procedures to streamline development and deployment of these campaigns.

• Marketing campaign reporting: track and analyze social media and email marketing KPIs and optimize overall marketing effectiveness in line with the budget and campaign goals.

• Keep abreast of new trends in digital technology and social media, as well as follow trends in the greater Seattle and Association of Zoos & Aquariums (AZA) communities.

• B.S./B.A. in business, marketing, communications or related degree required. Will consider other equivalent combinations of education and experience.

• Minimum of four years email and social-media-focused experience in project and content management.

• Prefer two to three years in a revenue-generating marketing role.

• Proven track record of creating and executing digital marketing campaigns that drive revenue and engagement.

• Must be comfortable using several content management systems in order to create content on one platform that can then be shared across other social platforms/CMS.

• Demonstrated ability to identify threats and opportunities within the user-generated content space and make quick decisions.

• Demonstrated creative vision for photography and video. Ability to shoot still photography and simple video. Photo and video editing as needed.

• A strong self-starter with creativity and imagination.

• A keen sense of storytelling, superior judgment, communication skills and a demonstrated collaborative spirit.

• Good organizational skills with a problem-solving, “get-it-done” attitude.

• Stay up to date on best tools and practices, monitoring competitors and other social media leaders, talent or opportunities for partnerships.

• Proven ability to handle multiple, complex tasks simultaneously, and thrive in a fast-paced environment.

• Excellent interpersonal and communication skills are essential, both written and verbal.

• Must believe passionately in our mission and demonstrate our SALISH values.

This role is budgeted at $70,000–$80,000, depending on experience. This role is eligible for the Seattle Aquarium’s comprehensive benefits package, which includes medical, vision, dental (subsidized dependent coverage also available), HRA, FSA, 403b retirement fund with employer matching funds, life insurance, short- and long-term disability, subsidized transit (ORCA) pass, Aquarium Family Plus membership and generous paid time off.

The Seattle Aquarium has partnered with Another Source, an external recruiting firm, to assist in the hiring process for this position. Another Source works with their clients, on a retained project basis, to maximize the recruiting process.

Keywords:  Social Media Strategist, Social Media Coordinator, Social Media Manager, Social Media Specialist, Social Media Marketing, Blogger, Content Marketing Specialist, Marketing Coordinator, Marketing Assistant, Twitter, Facebook, Instagram, YouTube, Google+, Flickr