2015 SPARKS Conference

Connect to Create Change at SPARKS 2015!

 

Connect to create meaningful change with a couple hundred social marketing professionals from around the Northwest. Please join us Monday, December 14 for the annual SPARKS Conference! The past two years this conference has sold out — register now so you won’t miss out!

 

This year’s conference is at the Museum of Flight and food will be catered by McCormick and Schmick’s. (Yes, for those of you that came last year, we listened to your feedback about the food and have changed our behavior accordingly – without needing a prompt or reminder!) Also, by attending SPARKS you also gain access to the museum for the day. Take advantage of viewing the many sights during breaks or after the conference!

 

To register for SPARKS 2015 Conference, click here.

 

For more information about PNSMA or to become a member, please visit our website.

 

Here’s a preview of the engaging talks you’ll be able to see at this year’s conference:

 

  • Cammy Mills, Kitsap County Public Works

“The Mutt Mitt Program”

“Success” is a relative term when relying on a voluntary behavior change.

 

  • Ashley Mancheni, Quinn Thomas

“We Need Water Because…”

We all use water, but do we think about its value? When the key to behavior change begins with awareness around something we all take for granted.

 

  • McKenna Morrigan, Cascadia Consulting Group

“How to Make Apartment Residents Better Recyclers”

Always check your assumptions through research, even if you’re confident you understand the “why” behind baseline conditions.

 

  • David Patton, Vulcan, Inc.

“Sustainable Seafood”

Focusing your efforts on changing the behavior of influencers, rather than consumers, can be an effective strategy.

 

  • Andy Wappler, Puget Sound Energy

“The Power of Partnerships in Emergency Preparedness”

How do you motivate people to prepare for an emergency? Strategic partnerships can help.

 

  • Nancy Lee, Social Marketing Services, Inc.

“Washington State’s #1 Property Crime Ranking”

What can social marketing do to reduce the chances of being a victim of property crimes? Let your behavior selection be data driven.

 

  • Sunny Knott, King County Metro and Justine Clift, Steer Davies Gleave

“Using Motivational Interviewing to Get People in Motion”

A new approach using door knocking was put to the test. Despite initial doubts, people were excited to talk with us at their door.

 

  • Kristin Gilman, Washington State Department of Health

“School Immunizations Exemptions”

Washington State had one of the highest school immunization exemption rates in the nation prior to 2011. How social marketing changes this.

 

  • Jessica Alvestad, Tacoma – Pierce County Health Department

“Suck on This”

Typical Public Health campaigns often go unnoticed or overlooked. Sometimes a little bad press can help spread your message.

 

  • Heidi Keller, Heidi Keller Consulting

“Exchange Theory: Lost in Implementation?”

As social marketers we understand conceptually the need to account for “the exchange” in a social marketing project. Is there a tendency to lose track of the exchange during implementation?

 

  • Dave Ward, Puget Sound Partnership

“Getting to the Aha! Moment”

Aha-moments are not random occurrences; they are the product of circumstances and thought processes that you can cultivate in your own work.

 

  • Carey Evenson, C+C and Liv Faris, C+C

“Hacking the Behavior Change Continuum”

With the right research and intervention strategies you can super-charge your social marketing campaign.

 

  • Peggy Hannon, University of Washington

“Getting Ready for Change: How Theory Can Help”

Social science theories can help us develop better formative research, design stronger interventions, and guide evaluation measures.

 

  • Kristin Pace, Local Hazardous Waste Management Program

“Embed Social Marketing into Your Organizational Structure”

Social marketing is often applied on a project by project basis. But what happens when it becomes an operating principle for an organization?

 

Please help us spread the word by using #SPARKS15 and sending the registration link to all of your friends and fellow social marketers! Thanks, and we look forward to seeing you at the conference!

 

Refund Policy: SPARKS Conference ticket refund requests should be sent to info@pnsma.org with the attendee’s name, order number and date of purchase. Full refunds will be provided for requests received prior to December 1, 2015. No refunds can be provided after this date, regardless of circumstances.

 

 

The Pacific Northwest Social Marketing Association

PNSMA is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals, facilitate training, education and research, provide a forum for exchange of information related to the practice, and promote public understanding and education about social marketing.