The cornerstone of both sustainability and health is behavior change. If we are to move toward a sustainable and healthy future we must encourage the adoption of a multitude of actions (e.g., waste reduction, water and energy efficiency, active lifestyles, hand washing, vaccinations, etc.). To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people do. But if not ads, brochures or booklets, then what? Over the last decade a new approach—community–based social marketing—has emerged as an effective alternative for delivering programs to foster sustainable behavior.

Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training in Seattle in October (Introductory, October 18-19; Advanced, October 20-21).  These workshops will be of interest to those working to promote water efficiency, waste reduction, energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending. Community-based social marketing is a unique approach to fostering both environment and health related behavioral changes and is now being utilized in thousands of programs across the globe. For example, community-based social marketing serves as the foundation for watershed protection programs in the counties of San Diego and Santa Barbara and environmental behavioral change programs in San Francisco. Descriptions of both workshops are provided below.

Seattle Registration Site: https://register.cbsm.com/workshops/seattle-washington-2016

About the Speaker

Dr. Doug McKenzie-Mohr is the founder of community-based social marketing.  Recommended by Time magazine, his book “Fostering Sustainable Behavior” has become requisite reading for those who deliver environmental programs.  Dr. McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 60,000 program managers. Below is a small sample of recent anonymous evaluations:

-Fantastic, simply invaluable.

-This is hands-down the most valuable workshop/training I’ve ever attended.

-Speaker was wonderful.

-The best workshop/conference I have ever experienced.

-Outstanding presentation style. Expertise is obvious.

-Superb presentation skills.

-By far, the best workshop I have attended – on any topic!

Workshops

Introduction (Seattle, October 18-19): The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviors. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use.  Each participant will receive a copy of the third edition of “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing.” The introductory workshop is a mandatory prerequisite for the advanced workshop.

Advanced (Seattle, October 20-21): This completely new two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behavior.  This workshop introduces new research on selecting behaviors, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behavior change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of sustainable behavior. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Finally, each participant will receive a copy of the new edition of  “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing.” To ensure a high level of learning and exchange of ideas, this workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr’s introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop that precedes the advanced workshop and then attend the advanced workshop as well. Reduced rates are available for attending both sessions.

Group Bookings

If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: the first is for groups of 4 to 9, and the second is for groups of 10 or larger.

Details:

The workshops are being held in Room 1E-108 at the Bellevue City Hall (450 110th Avenue NE, Bellevue, Washington). Both the introductory and advanced workshops begin at 9:00 am and end at 4:00 pm (registration begins at 8:30 am on the first day). Finally, introductory workshop attendees receive a copy of the third edition of Dr. McKenzie-Mohr’s book, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing” at the event. Lunch is included in the workshop registration fee.

Additional Information and Registration:

Seattle Introductory and Advanced (October 18-21): https://register.cbsm.com/workshops/seattle-washington-2016