Permaculture and Coffee
- The coffee business
Coffee marketing seems to be all about meeting consumers needs and wants. Country of origin, while less important to the overall taste than the varietal of the coffee plant, is often displayed in large font on the front of labels for coffee bags. According to Sam of Olympia Coffee Roasters, sumatra blend is considered a roasting defect but it is still widely produced and distributed due to it’s popularity among coffee drinkers. The Roasting process also plays a large part in developing flavor in the coffee bean but is usually in smaller font on labels. There seems to be an overall theme of “just give the customers what they understand or like” which I find odd. Educating your consumer to really understand the product you’re selling so they can appreciate it should be important as well. Why not make the bean varietal the largest text on a bag ofContinue Reading
Field Study
- 3 Dec 2015
While at Olympia Coffee Roasters, having an intake from both Sam and Oliver, it was interesting to hear what their intake on how terroir affectsContinue Reading
- 23 Nov 2015
3b) Consider how cafes may serve as places to educate coffee drinkers about coffee terroir. Create a post that includes a table of your group’sContinue Reading
- 23 Nov 2015
Date Location Insight 11/10/15 Batdorf & Bronson 200 Market St NE, Olympia, WA 98501 “It’s easy to sell really good coffee. It’s harder to sellContinue Reading
- 19 Nov 2015
At Batdorf and Broson, I ordered a 12 oz vanilla latte, which cost about $4.50. The drink was presented in a while tea cup withContinue Reading
Terroir +
- 23 Nov 2015
The influence that location, climate, regional farming/processing techniques, memories, culture, and soil type have on food.
