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Attributing Taste to Terroir: Opinion

Posted by on February 12, 2016

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Hand holding flavored processed insects / photo by Willow-Creek Feighery

 

The bug chewed the leaves to oxidase them. Terroir. The machine ran over the leaves and bit the leaves. Terroir? The leaves could oxidize on the plant in two ways; bitten by hand or bitten by insecta. Would the flavor remain the same? Would they taste different if I told you the story of the Queen of England and her enjoyment of the “damaged crop”? Flavor and perception of quality can so be influenced by story and advertising that it is hard to distinguish between a “unique” products and something that is well advertised. Or is there no such distinction?

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