Sale Breakdown for 2014
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You grew all those flowers now how do you actually sell them? This is what Erin tackled on this week’s module of the Floret Online Workshop. She went into depth, including pros and cons, of all of the different avenues one can take to sell the flowers. These included weddings (both DIY and full service), farmer’s markets, farm stand, bouquet CSA, wholesale, grocery, direct to florists, to name a few.
They also broke down some of their finance numbers, such as Annual Sales, Annual Earnings, Specific Crop Sales, Crop Earnings per Square Foot, and Crop Demand. While all of these were for years past (generally 2012-2014), it was helpful to get a breakdown and better understand what sells best and what crops earn the most versus what crops are demanded most.
Floret Farm Annual Earnings (2012-2014)
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This module also went into social media and websites–and the importance to have and use both. Erin gave some tips like invest in a professional photographer, have your contact info easily available, and tell your story. Especially because flowers are so aesthetically appealing, taking really quality pictures is important to share with customers and potentially appeal to new clients.
RESOURCES:
Floret Online Workshop Module 5: Sales & Marketing