We are happy to announce our Forum on Focus Groups for Social Marketing Efforts Sponsored by the Pacific NW Social Marketing Association.

If you are interested in learning how to conduct focus groups or you are currently conducting focus groups and looking for some tips to improve your process or the insights you are gathering, this is for you!

Join us on March 8th in Tacoma for our next PNSMA Quarterly Forum. Nancy Hardwick from Hardwick Research will be walking us through the steps and considerations for conducting focus groups.  She will address pre-planning, recruitment, facility, discussion guide development, moderation techniques, analysis and reporting. She will share tips and tricks for gathering insights and understanding behavior change. There will be plenty of time for Q&A.

Date:  Tuesday, March 8

Cost:  Free to PNSMA Members and Nonmembers

Lunch:  Bring Your Lunch

Time:  11:45 am – 1:30 pm

Location: The Center for Urban Waters 326 East D Street Tacoma in the Commencement Bay South Conference Rooms (ground floor).

Parking Instructions: Limited parking is available in the buildings lot and additional parking along the street.