Audience Research Training

May 8th, 2018

8:00 AM -1:45 PM

Brightwater Education Center: 22505 WA-9, Woodinville, WA 98

            Free Environmental Education and Outreach Training Event 

 

8:00 – 8:45 AM

  

 

 

 

 

 

 

 

Sign-in, coffee, snacks

  

 

 

 

 

                                                  

8:45 – 9:00 AM Introduction

Heather Trim, Zero Waste Washington

  
9:00 -10:00 AM Who Are the People in Your Neighborhood? (If “neighborhood” is your priority audience!)

Reema Rafii MPH, MSW Social Marketing Specialist

Local Hazardous Waste Management Program, King County

 How to use various types of existing research to identify, segment and evaluate your priority audience and market, and understand the issues and impact on your audience. Learn how audience research can help you identify and prioritize behaviors and inform development of behavior change strategies and messages.
10:00 – 10:15 AM Break  
10:15 – 11:15 AM Panel: Building a Relationship with Your Audience

Nancy Huizar, Sustainable Seattle Christine Goudreau, Cascadia Consulting Mia Navarro, City of Tukwila

 Learn how to build strong and authentic relationships with your audience. Hear success stories and learn techniques on finding a cultural navigator, developing community trust, and framing your program to be relevant and responsive to audience needs.
11:15 – 11:30 AM Break  
11:30 – 12:45 PM Theory to Strategy: Designing Programs for Success

Kristin Pace, Ph.D. Social Research Scientist

Local Hazardous Waste Management Program, King County

 Changing behaviors for good can be a daunting task. Fortunately, behavior change theory can provide a guide to identifying strategies for success. This presentation will explore how to use different data collection methods and the integrated model of behavior prediction to unearth ideas for designing interventions.
12:45 – 1:45 PM Brown Bag & Network Join the speakers and other workshop attendees for lunch! Take advantage of this opportunity to discuss the training topics in more detail and connect with others who are trying to utilize audience research to better frame their outreach programs. Refrigeration provided if needed.

 

Please note that there are no nearby restaurants or grocery stores. Be sure to bring something to eat!

 

Audience Research Training        
Free Environmental Education and Outreach Training Event!
 

Directions to Brightwater Education Center

1  | I-405 to exit 23A toward WA-522 East

2  | Exit for WA-9 North toward Snohomish/Arlington 3 | Left onto WA-9 North/Snohomish-Woodinville Rd 4 | Right at the light at 228th St SE

5  | On the site, turn left (north) at the “T”

6  | Next stop sign, go straight. Brightwater Center on the left
Register via Eventbrite

https://www.eventbrite.com/e/audience-research-training-tickets-44650258124
 

Hey you, you Environmental Educator and Outreach Specialist! Please consider:

·         Organizing a carpool to get to the training!

·         Bringing your own reusable coffee mug and water bottle!

·         Reducing single use items in your “brown bag” lunch!
Questions? Contact the organizers:

Kristen McCune, ECONet Coordinator                             Christie Lovelace, STORM Coordinator

Kristen.mccune@kingcd.org                                           ChristineL@burienwa.gov