The Shore Friendly program is excited to announce the release of the 2019 Shore Friendly Request for Proposals: Local Shore Friendly Programs (RFP). The Shore Friendly program is a brand developed to encourage forgoing or removing shoreline armor and is grounded in social marketing research conducted in the Puget Sound. The Washington Department of Fish and Wildlife has supported the underlying research, brand development, and pilot programs through National Estuary Program funding, in partnership with the Washington Department of Natural Resources. The Shore Friendly program is part of Puget Sound’s Estuary and Salmon Restoration Program (ESRP), a process-based ecosystem restoration and protection program.
The Shore Friendly program seeks to:
• Reduce shoreline armor and restore habitat.
• Engage and inspire behavior change by private landowners and communities through grant incentives.
• Fund project sites with the greatest ecological gain while also supporting community engagement.
2019 Request for Proposals:
Grants will be awarded to local “Shore Friendly” eligible organizations in order to initiate new programs or continue existing programs that provide incentives and support to Puget Sound marine shoreline residential landowners. These programs will incentivize landowners to voluntarily remove armoring, forgo armoring, build new homes back further than required, and/or use soft shore alternatives. Programs must target on-the-ground projects with landowners to remove or forgo hard armoring, and strive to produce measurable results in terms of a reduction in armoring.
Grant competition schedule:
| Date | Task |
| January 31, 2019 | Request for grant proposals released |
| February 28, 2019 | Questions due for Q&A document |
| Mid – March 2019 | Q&A document posted |
| April 15, 2019 | Proposals due at 12:00 p.m. (PST) |
| May 1 – 10, 2019 | Applicant presentations to review team |
| May 2019 | Announce selected programs |
| June 1 – August 31, 2019 Approximately | Grant agreements negotiated and awarded |
| July 1, 2019 – June 30, 2021 | Initial contract implementation |
| July 1, 2019 – June 30, 2025 Approximately | Program implementation |
The RFP is attached for your convenience. Please visit the ESRP website to learn more about:
· Grant application materials and any updates to the grant competition.
· The ESRP and the Shore Friendly program.
Thank you for your interest in the Shore Friendly program! Please contact either of us with any questions.
Jenna and Jay
Jenna Jewett
Habitat Program I Washington Department of Fish and Wildlife
jenna.jewett@dfw.wa.gov I (360) 902-2658